In contrast to a floral wire service, the company allows consumers and other florists to contact florists at the point of delivery directly.

Florist Exchange was founded in 2006, and in 2007 compiled their first directory. In 2008 Florist Exchange added Ireland to their Florist Directory, and in 2009 they sent out their 3rd directory.

Florist Exchange was founded in 2006, and in 2007 compiled their first directory. In 2008 Florist Exchange added Ireland to their Florist Directory, and in 2009 they sent out their 3rd directory.